UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.
Update: 2024-11-28
Description
Very topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time at other brands and agencies, as well as a refreshing twist on what makes a good brand/ agency relationship. Among other areas we cover:
- Lessons from Kantar, Sony Europe and BBC Worldwide
- Juggling 20+ launches per year
- Integration of traditional and new measures to anticipate success
- Differences between U.S. and international approaches
- The state of the film industry post Covid
With call outs to Chris Massey, Henry Heywood, David Boyle and thanks to Insight Platforms for their support and to MX8 Labs for sponsoring.
.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel